A video wall combines several monitors, comprising different types of television sets, computer monitors, video projectors, etc. These are overlapped continuously to form a big giant screen. Earlier, to implement this, Jumbotron technology was used. Generally, LCD and LED display Hire are used to implement this Display technology. In short, you can say that video walls are a combination of a lot of screens to make a big screen together.
There are different purposes of the video wall. Several sectors in the industry, like a hotel, corporate sectors, schools, cinema houses, etc., make use of video walls. However, rather than going for LCD or television panels, most people go with LED panels because there are several advantages to choosing LED above these two. LED panels offer better brightness and produce more natural colors. Also, LED panels are flexible, by which they can be installed anywhere.
Most of the companies and agencies use video walls for marketing their products and offered solutions. Also, the video wall is effective in the marketing process, as they are big and clearly show the advertisement. In order to make the ad more effective, you can use content management software.
However, very few video walls have installed content management software in them. Without having proper content management software, the viewing experience of the viewer deteriorates. Also, the video wall will not become more effective to attract customers without Content management software.
What Are The Benefits Of Videowalls?
There are several benefits of using a video wall over traditional advertising methods. Some of the primary benefits to buy videowall are discussed below-
- Attract People Easily
Due to their large size, video walls can easily attract people. Their huge size is nearly impossible to ignore by employees, visitors, customers, etc. The video wall is an excellent way for promoting a service or displaying information news about several campaigns.
- Free-Up Employee Time
With technological advancements, everything is getting more intelligent than ever. And video walls are one among them. They can carry all the tasks performed by a regular employee. For example- they can display services offered by a brand or company, display FAQs on the screen, etc.
An advanced video wall can display a variety of content at a time. Powered by robust content management software specifically designed to display specific content, video walls can multitask. For example- it can show news, weather, road maps, and other helpful information simultaneously.
Earlier, when video walls are newly introduced, they were expensive. With its increasing demand and advancements in production, video walls are affordable for startups and small businesses. Also, they are used in a broad range of industries and sectors.
The overall installation procedure of the videowalls is straightforward. Also, LED video walls are flexible and available in a lot of designs. You can choose the perfect video walls convenient according to the architectural design of your office/company.
- Brand Promotion & Increases Sale
To alert your customers about the exclusive deals and offers going in your product, you can take the help of video walls. As they are big, they can address a lot of customers at the same time. Also, they can create a significant impact on potential customer minds to convert them into money-making leads.
- Improvers Customer Satisfaction
Virtual graphical content and animations can combat customer dissatisfaction at unpredictable times. Many leading companies and MNCs are using this technique to handle their customers. Therefore, any business or startup can use this technique to manage their customers and enhance their customer satisfaction rate.
- Consumers Convenience
According to a report, most consumers prefer shopping from the stores, who have installed a video wall rather than those stores that didn’t. You can integrate several other components and techniques with your video walls to improve the customer experience while shopping.
- Components Of A Video Wall
The video wall consists of a lot of different types of equipment and components to function correctly. However, the most visible part of the video walls is their display. Apart from the display, many other components are collaborated to grab the customer’s attention.
Primary Components Of Video Wall-
The hardware consists of all physical equipment integrated for the system’s proper functioning. The display and Media player is the most significant pieces of equipment required in a video wall.
Nowadays, Video walls having LED Displays are in trend. They are famous for their flexibility and rich-color generating ability. Also, you can seamlessly connect other devices with the help of a wired or wireless connection for streaming desired content in the video walls.
Software is the most critical aspect of any video wall. Without having a proper software management system, it is impossible to manage content according to the user’s needs.
Therefore, proper content management software is required to manage content, which must be displayed.
Regardless of hardware and Software, content is a vital part of gaining success digitally. With a better piece of content, brands and influencers can contact their audience quickly. Also, a polished piece of content helps the brand or company target more customers and convert them into profit-making leads.