People are the worst hit during this pandemic. The unexpected outbreak of COVID-19 has shattered the hopes of people towards their life. The plans they made for their future have come to a standstill. Since the world hasn’t been in such a situation ever before, brands should refine their marketing strategy according to the current circumstances.
Trollishly will help you in gaining customers for your business across all social platforms. Here we bring out the tactics that will help you excel in your business during these hard times.
Empathize With Your Customers:
Businesses of all verticals have affected drastically due to the pandemic. People are laid-off from their companies, facing pay cuts, etc. that have affected their mental health. So, the foremost essential factor you must realize is this is not the time to push people to buy your product, or your marketing should not be in the way to make people feel so.
Frame your strategies in such a manner that they must think that you care about their well-being. You know that you cannot have the same sales which you had before the pandemic. Even after the pandemic gets over, it will take a certain period for normalcy to get restored. So, make use of this time interval to build a good reputation for your brand and strengthen your roots.
For instance, hire any motivational speakers and make them do live sessions on your social media pages. Both Facebook and Instagram Live have a considerably high visibility rate. So, chances are high for people to view the live session. Teach people how to handle these challenging times and how to have peace of mind.
Such moves will garner a good name for your brand, the essential factor that will drive a prospect to turn into your customer. Understanding the prevailing situation and framing tactics accordingly will avail benefits to you in the long term. If you want to get free Instagram likes and followers to boost your business, you can try an application called Followers Gallery.
Get In Touch With Your Customers:
Getting in contact with your target audience and developing interaction with them is also an essential tactic. You can take advantage of social messaging applications to do this. People are more active on messaging platforms like Messenger, WeChat, and WhatsApp. Researchers say that, on average, people spend 20 minutes on messaging applications every day.
So, messaging platforms are a suitable tool to build a conversation with your prospects. Frame a message asking him to stay safe, with the precautions to be followed, such as a healthy diet and exercises, etc. In the end or in the mid-part, add your brand message so that most probably, people won’t feel that you have sent the message to market your product.
Craft the message by interlinking your product with the situation prevailing during this pandemic. They should feel that they will be benefited from your product even during these hard times, said Lisa Norton, author at mimy blog.
For instance, let us consider that you own a restaurant. Promote saying that you have introduced new nutritious-rich foods that combat the COVID-19 virus. If your restaurant offers delivery service, highlight that your service is upgraded to contactless delivery. You can also embed a link for placing an order. Such messages will enhance your conversion rates. Since you are sending the message on messaging platforms, people will make an instant reply. Thus, you will get to know what’s in your customers’ minds so that you can build a meaningful conversation.
You can also follow the same measure in email marketing. Come up with an email as mentioned above and drop it to your valuable customers. Since emails possess impressive open rates, following this measure will avail benefits to you.
Have An Eye On New Social Platforms:
A survey from past April has stated that 47% of people comprising both Millennials and Generation Z have started using a new social platform. So, find the new applications that have been witnessing a surge in their user base and are anticipated to gain momentum in the years to come. Do the necessary research and find whether the platform can sustain for at least 3 to 5 years. There are a handful of applications like Likee, Helo that is gaining pace slowly. Since these applications won’t be as competitive as the leading social platforms, you can generate leads effortlessly.
Strengthen You SEO Tactics:
Spending more money on promotions will not be an ideal move at this time. You should be cautious about every single penny you spend because many companies have become bankrupt at this time. Hence, limiting your spending and focusing on measures that will elevate your sales organically is much appreciable. So, concentrate on enhancing your SEO. Do in-depth research and find the exact keywords that are commonly used by your target audience. During this time, people are purchasing the products which they feel to be necessary. So, the people who land at your website will most probably make a purchase.
You can also drive considerable traffic to your website by posting blogs on health, social distance, and mental health by adding relevant keywords. Because these are the commonly searched topics on the internet ever since the pandemic has begun. If your SEO is strong enough, your blog will appear in the top search results. Thus, you can generate enormous traffic to your website and generate new leads. If you feel that it is essential to do promotions, go with PPC since you can have a massive ROI through this tactic.
You should also concentrate on local SEO. Because people have started to refrain from venturing out and started making online purchases, even for their basic needs. So, focus on local SEO, which helps you in fetching profit.
Sustain The Trust In You Through Influencers:
Influencers are in huge demand because they have earned the trust of people. This is why start-ups to million-dollar companies choose to promote their brand through influencers. The time people consume on the internet has consistently increased since the pandemic outbreak. So, people have known about the existence of new brands and have come across many promotional posts. Influencer marketing helps in sustaining the prevailing customers and also in generating new ones. If you are already in a tie-up with an influencer, ideate new concepts for your brand and do promotions frequently.
In such a manner, your customers will be reminded about your brand presence. Both Instagram and Facebook stories have a consistent engagement rate. Stories have a higher visibility rate than standard posts. So, ask your influencers to promote your posts through the stories section. Thus, influencer marketing has its very own advantages in sustaining business during this pandemic.
None knows when the pandemic will come to an end. So, we don’t know what tomorrow holds for us. At present, the above measures listed by me will help you excel in your business through digital marketing.